What are Casino Loyalty Programmes?

Casino loyalty programmes, also known as a casino rewards programme, are known more as long-term enhancements that acquire players and also keep them engaged. It is different from a casino bonus, which is used more to attract new players or boost engagement on special days such as birthdays or holidays.

Yes or No?

The next question may be, well, are they worth it? Despite it being a marketing strategy, there are some benefits for players, as there are different types of casino rewards programmes. Players can check out what options an online casino has and make a choice based on what’s best for them.

Think about it this way: you’re already playing on the platform, so why not earn points and redeem prizes or even get cashback to spend on the game of your choosing? Not only that, but as you progress, you may be eligible for exclusive discounts or a personalised service from the casino itself. You don’t necessarily have to be a big spender, but if you are consistent and loyal, a casino’s rewards programme could work well for you and your budget.

To give you a more holistic view, let’s talk about what online casinos may offer customers in the way of loyalty programmes.

A Rainbow of Rewards

Here are some of the most popular rewards programmes that online betting sites may choose to incorporate as part of their marketing and customer retention plans.

Loyalty Points

These are awarded to players in relation to the amount of money they spend at the casino. Operators may choose to customise this system by awarding players more points should they deposit a larger sum of money, for example. The points can then be converted to credit for playing games, purchasing casino bonuses, or moving straight to special in-game bonus rounds, a very popular feature in newer video slot games.

The platform may even offer players a chance to purchase items in their online store or buy lottery tickets for a chance to win a prize.

VIP Offers

Loyal players are offered to join a VIP club so that they can enjoy an enhanced playing experience, usually tailored to their preferences. Players may need to collect a specific amount of points in order to join the VIP club as well.

The perks that come with being part of a special club include tailored rewards, early access to new games, and more. There may even be a community forum that is only for VIP players, thus fostering a sense of community and keeping the experience immersive.

CashBack

Customers who participate in a cashback reward programme earn a portion of their losses back in the form of cash or betting credit.

This bonus can be turned into reward points to unlock additional perks, used as credit for future games, or transferred straight into the player’s bank account. Cashback programmess provide a reassuring safety net for players. Receiving a portion of their losses returned encourages them to keep playing because losing streaks do not have as much of an impact.

Casino Loyalty Programmes

As you can see, casino loyalty programmes benefit both the casino, as they keep players coming back, and the players, who get rewarded for playing on the site.

It’s worth taking the time to look at a casino site that piques your interest and see what type of rewards programmes they offer, if any. Don’t assume all do. Speak to support if you need clarification and make the best decision for you and your budget before signing up.