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ICE London – Online Gaming’s Trade Fair

November 16, 2021

ICE London, the UK’s leading B2B exhibition for all things gaming, is back in action for another exciting gathering from 1-3 February 2022.

This annual event brings together Europe’s major leaders in gaming technology and policy regulation under one roof, giving participants invaluable networking opportunities. Although “ICE” originally stood for “International Casinos Exhibition,” the industry has seen a number of developments since the event’s foundation, and now represents five sectors in gaming: land-based gaming, iGaming, sports betting, lottery, and bingo.

For business owners involved in these areas looking to chat directly with other entrepreneurs, CEOs, tech specialists, product developers, and many more, this show is unmissable.

Key Dates and Venue

ICE London is set to kick off on Tuesday, 1 February and run until Thursday. The show will begin at 10:00 and end at 18:00 every day aside from Thursday where things will wrap up at 16:00. The host of the event is ExCeL London, a 100-acre convention centre located in the city’s Royal Docks area, directly east of Heathrow Airport.

Over the course of these three days, a total of 35,000 attendees will walk through the doors of ExCeL, witnessing the latest and greatest in gaming innovations across sectors, with more than 500 cutting-edge providers representing over 116 different countries. This international platform is the ideal place to hear from reputable members of one of the world’s fastest-growing industries.

The upcoming event will take place at the heart of London’s Royal Docks (pictured above) near Canary Wharf

The upcoming event will take place at the heart of London’s Royal Docks (pictured above) near Canary Wharf

Frequently Asked Questions

For those wanting to attending ICE in February, there are several questions that potential attendees may need answers to before committing. The first and most obvious: how much does it cost? This global networking event is completely free to attend as a visitor but does require all those interested to fill out a quick register form online beforehand. As far as parking goes, drivers are free to use one of the venue’s many parking spaces for a fee of £20 each day.

Guests may also be wondering if there will be food and beverages provided at ICE London. Although the ticket does not include a meal voucher, there are a selection of restaurants in ExCeL’s central hub that will be happy to serve hungry ICE customers during each convention day.

Last but not least, what does the audience at an ICE event look like? Well, ICE London primarily serves two types of attendees: providers of gaming solutions, and those looking to sharpen their knowledge of the industry in order to grow success in their own business. However, even if you do not identify with one of these groups and are simply curious in learning more about the latest industry trends, do not hesitate to sign up today. The global gaming stage awaits you!